Toward product transparency: communicating traceability information to consumers

Pantxika Ospital; Dimitri Masson; Cédrick Beler; Jérémy Legardeur

doi:https://doi.org/10.1080/17543266.2022.2142677

Abstract

In the textile industry, corporate transparency does not provide information about products that would allow customers to make informed purchases. Based on a literature review, the concept of product transparency is defined as the disclosure of information concerning a specific product about traceability and sustainability conditions for the supplier, as well as the entire lifecycle and the buying firm’s purchasing practices. A field study in the current fashion landscape evaluated the situation of actual practices concerning transparency and compared information available online and in-store regarding both product transparency and corporate transparency. The information available at the time of purchase is limited and even more so on the internet. An experiment with a brand to create a customer information model for a specific product focuses on the importance of traceability for gathering the information necessary. The authors discuss the necessity of centralising information in a Digital Product Passport for greater transparency.

See the paper

References

Ospital, P., Masson, D., Beler, C., & Legardeur, J. (2023). Toward product transparency: Communicating traceability information to consumers. International Journal of Fashion Design, Technology and Education, 16(2), 186–197. https://doi.org/10.1080/17543266.2022.2142677

Citation

BibTeX citation:

@article{ospital2023_ProductTransparency,
  author = {Ospital, Pantxika and Masson, Dimitri and Beler, Cédrick and
    Legardeur, Jérémy},
  title = {Toward Product Transparency: Communicating Traceability
    Information to Consumers},
  journal = {International Journal of Fashion Design, Technology and
    Education},
  volume = {16},
  number = {2},
  pages = {186-197},
  date = {2023-05-04},
  url = {https://dhmmasson.github.io/publications/ospital2023_ProductTransparency.html},
  doi = {https://doi.org/10.1080/17543266.2022.2142677},
  issn = {1754-3266},
  langid = {en}
}

For attribution, please cite this work as:

Ospital, P., Masson, D., Beler, C., & Legardeur, J. (2023). Toward product transparency: communicating traceability information to consumers. International Journal of Fashion Design, Technology and Education , 16(2), 186–197. https://doi.org/https://doi.org/10.1080/17543266.2022.2142677